Free Consultation
Free Consultation

About

My ADHD Story

Michael Ross
PCAC AACC APFS

As your ADHD Empowerment and Financial Coach, I want you to feel that our work together has empowered you to change your world and move you from surviving to thriving!

Anxious
Disorganised-2
Exhausted
Failure
Hyper-Focus
Lack-Of-Focus
Overwhelmed (1)
Panic
Self-Doubt

What I offer

As your ADHD coach, my mission and focus is on empowering you to live a fulfilling and balanced life. I understand the challenges you face and offer compassionate, empowering support. With a focus on ADHD-friendly financial guidance, productivity coaching, and personalised strategies, together we can help you turn your ADHD into a source of strength. With 13 years of experience as a Financial Adviser, Specialist ADHD Coach, and Neuroscience Training, coupled with my lived experience with adult-diagnosed ADHD, I bring a wealth of knowledge to help you transition from merely surviving to truly thriving.

My Personal Journey

Receiving an ADHD diagnosis at age 38 was a surprise, but it brought immense relief. It explained the lifelong struggles I faced in fitting in and keeping up with peers in both academia and professional settings. My solution had always been to work harder and longer, which led to repeated burnouts.

Medication following my diagnosis was like flipping a switch in my brain, enhancing my focus but leaving me still disorganised, exhausted, and overwhelmed. My journey to managing ADHD began with the support of ADHD coaches who helped me develop strategies to navigate my condition.

Professional background and Accreditation

I’ve built a successful career as a Financial Adviser, have set up and run two businesses.

I’m an ADHD Coach accredited by the International Coaching Federation (ICF), the Professional Association for ADHD Coaches (PAAC), and the ADD Coaching Academy (ADDCA). I’m also a Chartered Financial Planner through the Chartered Insurance Institute, having trained extensively in financial planning and client care over many years.

Unlike many short-term training programmes that can be completed in just a few months, I chose a comprehensive and rigorous path that would equip me to help you make the changes you need and deserve. My ADHD coach training involved a full academic year of live, ADHD-specific instruction delivered by ICF Master Coaches who have ADHD themselves and are highly experienced in the field.

This included:

  • A full academic year of live ADHD-specific training
  • Hundreds of hours of coaching experience
  • Hundreds of hours of supervised client coaching
  • In-depth mentor coaching
  • Exams and assessments to demonstrate coaching competence
  • Formal review of recorded sessions to ensure adherence to ICF and PAAC standards
  • A strong emphasis on ethics, neuroscience, and personal transformation

This internationally recognised training equips me to deliver coaching that is not only effective but also safe, ethical, and deeply impactful. I continue to pursue ongoing professional development to stay at the forefront of best practice and ensure that I’m equipped to help you make the changes you need and deserve.

School Challenges

While I excelled in school subjects, I struggled with essay writing and exams. My mind would often go blank, leading to misinterpretation of questions or lengthy, off-topic responses. Overexerting myself resulted in frequent burnouts.

Work Life

Office environments hindered my focus, leading me to prefer remote work. I navigated distractions and workplace bullying by understanding my legal rights and educating employers. Traditional organisational strategies didn’t work for me, so I developed unique approaches and negotiated for reasonable adjustments. Despite these challenges, I built a successful career as a financial adviser.

Personal Life

Managing emotions and daily tasks was difficult. Learning to pause, set boundaries, and ground myself became essential. Emotional overwhelm sometimes affected personal relationships, leading to overthinking. During lockdown, I recognised ADHD traits in one of my children and supported her through her diagnosis, which brought immense joy as I watched her thrive in school.

Commitment to the Neurodivergent Community

My background as a financial adviser, combined with witnessing your transformative journey, fuelled my passion for coaching. I aim to support you, helping you recognise your strengths, overcome obstacles, and lead a fulfilling life.

In addition to my professional background, I am deeply committed to the Neurodivergent community. I speak at events such as the ADHD Advocate ADHD Coaching Summit, Limmud and elsewhere. I have designed and delivered “Secret Life of Money” workshops, focusing on financial education and empowerment for individuals with ADHD. These workshops, conducted in partnership with ADHD charities and featured at national conferences, underscore my dedication to making a positive impact. Future workshop dates will be announced.

Mission

I am committed to empowering people like you, with ADHD to better understand yourself, fostering personal growth, happier relationships, and self-worth in both family and work life. My mission is to ensure that you don’t suffer unnecessarily, guiding you to lead an abundant life where ADHD doesn’t limit your potential.

Ready to take the next step?

Book a free 30-minute discovery session to explore how ADHD coaching could support you. It’s a chance to ask questions, talk about what matters to you, and see if we’re a good fit, no pressure. Book your session here.

FAQs

Any Questions?

Maybe we’ve answered them below. We love getting into the details so the best way to start your journey is to schedule a consultation

This is not a sales call. It is a coaching conversation.
We use the time to:

  • Explore how ADHD shows up in your life

  • Identify what outcomes would be meaningful for you

  • Make sure we both feel it’s the right fit

You’ll leave with more clarity, whether or not we work together.

“Before meeting Michael, I felt trapped and overwhelmed. A short meeting changed everything. He helped us see a clear path forward. I felt lighter and hopeful.”
Lucy A

I booked a coaching session with Michael, and it turned out to be a very revealing experience. Honestly, I’m impressed with myself for even booking it, as it’s not something I’d usually do.

It felt more like a natural conversation than anything formulaic, which I really appreciated. I even found myself quite enjoying it! Michael has a way of making things feel effortless and reassuring, which made the whole process so much easier for me. Stevie W

If you want to feel more in control, understand yourself better, and build lasting self-confidence, ADHD coaching could be the turning point. Many clients notice meaningful shifts within just a few months.

Anyone can call themselves an ADHD coach, and while some offer low-cost support with good intentions, they may lack the specialist training needed to guide you safely and effectively. Without the right skills, coaching can leave you feeling more stuck or even doubting yourself.

Accredited ADHD coaches, like those certified by ICF or PAAC, train for years to support meaningful change and protect what matters most to you. That experience makes a real difference. Learn more about my qualifications here.

Here’s what clients say:

“Michael helped me build routines, stay on track, and feel more positive.” Tom M
“Our coaching changed my life. I now have strategies for emotional and professional challenges.”  Tim S

You deserve support that works. Curious? Book a free discovery session and see what’s possible.

ADHD is when people struggle to focus, stay still, or act without thinking. It begins in childhood and often lasts into adulthood, influencing various aspects of life. Imagine trying to read on a merry-go-round, or driving with one part of you rushing and another leading; that’s somewhat how ADHD can feel. Here at New Dawn ADHD Coaching, we’ll help you determine if you have ADHD and guide you on how to thrive despite it. Schedule a consultation!

At New Dawn ADHD Coaching, it’s important to us that you understand the difference between ADHD coaching and therapy. Therapy dives deep into psychological challenges, focusing on long-term healing and personal growth, often looking back at past experiences to help shape the future. On the other hand, our coaching is all about being proactive and moving forward. It’s not about addressing psychological issues; instead, we focus on practical steps to help you manage your ADHD and thrive today and in the future.

Yes, I can coach you, and here’s something important: I have ADHD too. I’ve faced the same challenges—procrastination, avoiding tasks, and struggling with planning. My firsthand experience gives me a unique perspective to truly understand and connect with you. For more on my journey, check out my bio.

Being coached by someone who shares your ADHD experience means immediate understanding and empathy. There’s no need for lengthy explanations; I get it from the start. This insight is invaluable and often hard to find elsewhere.

Our shared ADHD journey allows us to speak the same language and connect on a deeper level. I’ve walked this path both personally and with many successful clients. This shared experience fosters a sense of belonging and empowerment.

My personal and professional experiences equip me with empathy and insight, enabling me to listen and understand without judgment. Clients often say they feel truly heard for the first time after our first session.

Together, we leverage our shared experiences towards your success, drawing strength from our “tribe” and making your ADHD journey less isolating and more empowering.

Hiring a professional ADHD coach means getting support from someone with not just personal understanding of ADHD, but also specialised training. I’ve completed the ADDCA ADHD Coach programme, focusing on ADHD-specific strategies and knowledge.

Why opt for an ADHD coach over a general life coach? An ADHD coach has deep insights into the neuroscience of ADHD, understanding its impact on behaviour and executive functioning. We’re trained to recognise and address ADHD-specific challenges, offering validation and support tailored to your unique needs.

ADHD coaches offer more than empathy; we provide practical strategies rooted in a deep understanding of how ADHD affects daily life. Unlike general life coaches, our specialised knowledge enables us to help you navigate ADHD-related challenges effectively, avoiding frustration and promoting long-term success. This specialised approach is crucial for those with ADHD, who often need targeted support and understanding that general coaching may not provide.

Absolutely, it’s not only okay but often recommended to have coaching alongside therapy. Having a therapist available is beneficial because sometimes during coaching, we may uncover deeper issues that require a therapeutic approach. Having both coaching and therapy allows for a comprehensive support system, addressing both practical strategies and emotional needs.

The duration of coaching varies for each individual. ADHD coaching isn’t about quick fixes; if that’s what you’re looking for, I may not be the right fit for you. Uncovering the root causes of what’s holding you back is a gradual process, akin to peeling back layers of an onion. It involves making numerous small changes in your thinking patterns and habits, supported by evidence we gather along the way. These changes take time to embed and create lasting transformation.

The length of coaching is unique to each person. If you’re seeking quick fixes, ADHD coaching may not be suitable. We approach coaching as a gradual process, similar to peeling back layers of an onion to uncover underlying issues. It involves making small changes in thinking patterns and habits, supported by evidence we collect over time. These changes take time to implement but lead to lasting transformation.

Sessions typically last around 50 minutes. However, if necessary, we can extend beyond that time. It’s important to note that sometimes shorter sessions end up being the most successful.

 

If you’re being funded by Access to Work or your employer, the session fee is £180 per session. These sessions are invoiced directly.

Why is there a different rate for Access to Work or employer-paid sessions?
The higher rate reflects the additional time spent on administration, reporting, and correspondence involved when working with Access to Work or employer funding arrangements.


Yes, if your circumstances change, we can adjust the arrangement accordingly. Just let me know in advance so we can handle the paperwork and payment setup smoothly.

Free Consultation
Schedule

Ready to schedule a consultation? Let’s connect.

To ask any questions you might have and begin your journey, fill in your details below and I’ll be in touch. If you’d like to arrange a FREE Consultation, click here.

Free Consultation

@New Dawn ADHD Coaching 2024 / Terms & Conditions

Free Consultation
Schedule

Ready to schedule a consultation? Let’s connect.

Schedule

Ready to schedule a consultation? Let’s connect.

Upon receiving your request for a consultation, we will promptly send you a link to schedule it.